At last! THE book on crisis communication that outlines how to manage the high-stakes risks of words and actions, especially during the first critical hours of a corporate crisis.
Jim Lukaszewski, an industry-leading global grand master who helped shape the modern discipline of crisis communication, distills a career’s worth of wisdom and current insights into 10 chapters of field-tested how-tos. Delivered in his straight-talking style backed with compelling case studies, Lukaszewski is your guide to preparing for a crisis and the inevitable visibility that results. He teaches you:
· How crises create victims – and introduces a concept rarely dealt with in crisis communication and operational response planning: managing the victim dimension of crisis;
· To avoid the toxicity of silence;
· To drive attorneys to settle instead of litigate;
· To overcome the abusive, intrusive and coercive behavior of bloviators, bellyachers, back-bench bitchers, the media, activists and critics!
James E. Lukaszewski (Loo-ka-SHEV-skee), ABC, APR, Fellow PRSA, was named among the 100 Top Thought Leaders of 2013 by Trust Across America, is profiled in Living Legends of American Public Relations, and is listed in Corporate Legal Times as one of “28 Experts to Call When All Hell Breaks Loose.” For more information Click here.
Pre-order is now available. The book is scheduled to be released in early March.